OPEN DAY II
Project Brief
This project was a second part to the initial project as was to make a simple video to be sent out after the first video that demonstrated some of the work done by the current interns.
Tools
Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator
01
Preparation
This part was where I got together all the materials needed to create the video, this mainly consisted of me going around the office and asking for work pieces from the other interns.
02
Storyboard
In the initial storyboarding, it was decided that the opening would have "DISC" flashing across the screen as the intro.
The letters would cover as much as the screen as possible, then on the dots at the end, it would expand to cover the entire screen.
After the entire screen was made into one solid colour, the phrases "open day" and "book now" would show in the middle and then in quick succession the artworks from the interns gathered earlier would appear across the open space.
It was decided that sound wasn't needed as the actual clip was going to be at most between 5-7 seconds.
It was also going to be put out mainly on social media so it was decided early on to make it in a 9:16 aspect ratio to make it suitable for a smartphone.
The very rough original paper version.
03
Production
From this point it was a simple process of using mattes to make the backgrounds, getting the timing down and inserting the artworks in order and adjusting their position.
Screenshot of me editing the video in After Effects.
04
Final Product
After adjusting some images in Photoshop, getting the timings down and putting it all together and exporting it, I had the final video which was ready to ship and shortly after it was posted to social media.
Between both the promotional videos and the social media promotion, the turn out was a total of 50 people looking for an intern position against a total of 12 available positions.